Case Studies & Original Data

Overview

These case studies summarize measured outcomes from real-world QR code deployments and controlled A/B tests. Data is provided as aggregated statistics; where possible we include raw CSV downloads for linking and reuse.

Download the datasets: scanability-report.csv · case-study-restaurant.csv · case-study-retail.csv

Case Study 1 — Restaurant Digital Menu

A mid-sized cafe replaced printed flyers with QR-linked PDF menus distributed on table tents and receipts. Key outcomes measured over 6 weeks:

• Scans per day (baseline): 12 → (with QR on table tents): 28 (+133%)
• Average time on menu (seconds): 18 → 46
• Orders attributed to QR scans: 9% of daily sales

Read the full how-to: QR Code for Restaurant Menus

Case Study 2 — Retail Shelf Labels (A/B Test)

A retail test compared two shelf-label variants: A) QR code only; B) QR code + short CTA button and value proposition. Test ran for 14 days across equivalent stores.

Result: Variant B increased scans by 70% and conversion by ~76% (relative). Guidance: include clear micro-copy and a short incentive where possible.

Retail A/B test — scans by variant

Variant A = blue line, Variant B = red line. Data: case-study-retail.csv

Data & Methodology

All scan counts were collected from short-link analytics (where used) or device access logs aggregated to protect privacy. A/B tests used random assignment by store or SKU group and ran for a minimum two-week window to reduce seasonality noise. For details on methodology, sample size, and confidence intervals, download the CSV and appendix.

Download raw scan statistics (CSV)

How to Cite & Share

Use these case studies as linkable assets in your outreach and guest posts. Suggested CTA link text: "Case study: QR-driven menu conversions (Vexifa)" linking to /blog/case-studies.html.

If you'd like us to run a bespoke A/B test on your assets and publish a co-branded case study, contact us via Contact.